Source Flickr

Pocky, the beloved afternoon snack from Japanese snack giant Glico, is essentially mainstream now. Though it is well loved all across Asia, Pocky’s popularity really exploded in the last decade with a smattering of flavors that have come ashore in the US market. Eons ago, Pocky was essentially playground currency that we used to trade for some kid’s peanut butter and jelly sandwiches, or for the less fortunate, tan bark. Regardless, Pocky was, and still is, a way of life. What is super cool is that now, you can find Pocky in your neighborhood Safeway and CVS stores.

Well, as awesome as it is now to get your fill of Pocky, like always, the Japanese have outdone us and somehow made us insanely jealous.

To celebrate Pocky’s 50th anniversary, Glico has introduced a line of luxury Pocky that is only available in Japan. In what is probably a poorly Google Translated name, the luxury Pockys are known as “Baton Doll” and have all the qualities of traditional Pocky, ratcheted up three notches.

Source Pixnet

The difference in luxury Pocky lays in three features.

  1. Clarified butter
  2. Legit/real chocolate
  3. Sugar on the pretzel stick

Yeah, laugh all you want, but retrip writers have commented that when you rip open a bag, you get absolutely murdered by the beautiful scent of 100% artery clogging butter. I don’t know about you, but I would love to be decimated by glorious butter and silky chocolate. Sounds like the perfect Sunday afternoon activity.

Sugar Butter



Shown above are the three standard flavors.



Orange Bitter

Purple Potato/Yam


The above four are limited edition flavors that are on sale until December 25, 2015. So make sure you get out to Japan to get your hands on these at Baton d’or storefronts in multiple locations all around Osaka.

Baton d’or
Location: 阪急うめだ店 / Hankyu Umeda
Address: 530-8350 大阪市北区角田町8-7 阪急

Location: Takashimaya Department Store
Address: 542-8510 大阪市中央区難波5丁目1番5号 髙島屋 大阪店

Location: Takashimaya Kyoto Store
Address: 600-8520 京都市下京区四条通河原町西入真町52番地 髙島屋

Sourceretrip ] Cover Photo [ flickr ]